Welcome
I am a business communications professional who believes the message, not the medium should drive communication strategies. To this end, I say:
Content is King! Long Live King Con
Some very interesting tides are starting to turn in the world of business communications, specifically in multimedia messaging.
After years of focusing on the technology that’s driven the creation and proliferation of the internet, people are (finally!) starting to focus on the information that’s flowing as opposed to the technology that carries it.
Business professionals are no longer mesmerized or boondoggled by HTML coders and content management system experts. Today, smart business managers realize that a firm’s internet presence is actually the digital image of that organization.
Those same smart managers are becoming proactive in carefully building and managing those digital images. Specialists like me are emerging to help them do this in an organized, effective and measurable fashion.
The marketing “need concept” has been around for a very long time. That is, businesses attract customers by offering products or services that solve problems or fulfill needs. While ancient, the “need concept” is simple, timeless and unlikely to change.
What has changed is the level of competition and the revolutionary idea of harnessing technology to send messages that build relationships with existing and potential customers. The important point here is:
A firm’s digital image is the building block for creating relationships with new and existing customers.
A corollary to that important point is:
The relevance and usefulness of the messages you broadcast is what sparks the relationship, not the delivery system.
If you’re someone who wonders why and how social media works in the business world, here’s the simple answer: social media outlets are tools for building relationships. Through social media, businesses can attract followers, followers in turn become customers, who in turn become repeat customers, who in turn spread the word about your business to their friends and followers. Who wouldn’t like to have a business actively engaged in that cycle?
So as you evaluate web sites, marketing campaigns, videos, printed and email promotions, or consider hiring someone to write and produce these items, I challenge you to ask:
• What information is most relevant to your customers?
• What type of content will attract and engage customers?
• How can that content be used across multiple platforms?
• How can you re-purpose existing content?
• How much new content do you need to create?
• What is the best content strategy for your business?
You may need assistance in answering these questions. You made need the services of a content strategist. You may need to call me – I’d be happy to help.
I help businesses and individuals create and manage communications that are in perfect alignment with their marketing and branding strategies. I am available as a consultant or in a more permanent capacity. For more information, contact me:
(720) 922-9077
lauraspeek @ msn.com